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Enterprise mobile adoption

Executives are leading the way

If you imagine that mobiles are only used by consumers to log onto social media, check email, look for their way, or shopping, think again. Today, executives use them at any time of the day: during commute (1), at work (2), in the evening (3) and in the week-end (4).

executive use of smartphones

Time of the day executives use their smartphone / tablet to research products or services for their business
(source: IDG Global Mobile Survey)

According to the IDC Global Mobile Survey from 2014, executives lead the way in mobile adoption:

  • 77% of executives use their smartphone to research a product or service for their business,
  • 72% of executives use their smartphone and 86% their tablet to conduct research for products or services for their business,
  • 93% of executives will purchase that product using a laptop or desktop via the Internet.

Mobile devices have become increasingly the executive preferred tool for work and communication.

Mobility at the heart of enterprise applications

Enterprise mobility is about enabling the people in your workforce to make the most of their mobile moments, for example while interacting with customers and colleagues, and take direct action to get things done wherever they are. They need to be able to perform a range of tasks on the most convenient device they can lay their hands on, wherever they may be. This possibility is part of the business battle in the war to win, serve, and retain customers.

The CDW survey of 374 executives measured the business value gained from custom mobile apps, and found that many businesses believe their custom mobile app investments already have produced tangible benefits, by:

  • increasing efficiency (46%),
  • increasing productivity (41%),
  • allowing employees to work remotely (39%),
  • saving employees 7.5 hours per week on average.

According to a survey of 300 IT decision makers in the US and in the UK conducted by Vanson Bourne in 2013:

  • 53% of deployed custom and packaged applications were browser-accessible,
  • only 22% could be accessed easily from mobile devices.

The survey identified several impediments to the wider deployment of enterprise applications on mobile devices, including the cost of development, concerns over security, and increased support and maintenance costs.

enterprise mobile apps obstacles

Main obstacles to deployment of enterprise mobile applications
(source: Vanson Bourne)

When it comes to developing native mobile apps, only 32% felt they had the requisite skills, while nearly half (47%) of those that had developed a mobile app reported reservations about repeating the process due to time, cost and complexity issues.


For productivity gains to be delivered by deployment of enterprise mobile applications both for end-users and IT teams, Motilia is offering to business customers a platform that allows them to get their specific mobile solution easily and quickly thanks to the lack of programming, while producing a mobile interface that is reactive and respectful of the editors guidelines.


Discover how to get the most out of mobility investments